Tips for communicate‏ with a good speech (II)

I have always loved communicating. Communicate feelings, values, stories,…  No matter what. That is why, for many years, I  begun to collect several tips on how to communicate properly.

Here, you have the list that I have prepared focusing on the five keys that every speech must have:

1. Clarifies the benefit: It is important to start telling our listeners what they will gain if they hear you. Remember, if you do not give them anything, why would they be interested in giving you three minutes of their time?
2. Argue it. Explain the usefulness and importance of what you are offering.
3. Give proof and evidence that what you are saying is right. For this, you can use statistics, but also personal stories, fables. In my case, I love to use fictitious stories that connect with the public in some way.
4. Give one main message. Take care of telling many things. Like any movie, your speech should have a well-focused topic. Depending on its duration, you can include, or not, different subplots.
5. Create messages that provoke action, invite to the reflection or,  somehow, alter the initial state of your audience.

They look like simple, but these five steps will help you to create emotional speeches that achieve contact with your listener. Do you dare to implement them?